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Digital Marketing and SEO

Search engine optimization ways can be classified into two main distinct categories. We have on-page and off-page SEO.
Both are essential to success of any SEO campaign. However, this two are on opposite sides when it comes to improving any research engine rankings. Before reading any further, if you need professional help with your website, we recommend an SEO Milwaukee expert for all your digital marketing needs and SEO services.

On-page SEO

Refers to changes you apply to on the website that optimize the pages for visitors and search engines.
It’s something that you have control of and can over and can change on your website. Here are some of the major factors included.

Title tags

Put targeted words on the title tag of every page on the site. You can use one of the many practices that are used in writing effective title tags.


This is are largest words in that page; search engines must give them more weight than other page copy. Put targeted keywords in the headings of every web page,

URL structure

Put your keywords into URLs. However, do not change all your current URLs just to put in keywords. Don’t change your old URLs if you can’t redirect it to your new one. Use professional advice before doing redirecting.

Internal linking

Internally connecting your page to other related pages on your site is helpful to visitors and search engines.

Off-page SEO

Refers to the activities you do off of your website to improve the ranking of your site on search engines platform. The following is involved in off-page SEO.
Getting links from related domains to increase your website rating. A big off-page SEO factor is mostly number and quality of back-links to your site. Some of ways to build links to your site are.

  • Creating remarkable content that people want to link to because it is valuable.
  • Social media shares of your content that eventually create links.
  • Outreach on e-mails that have influence inthe industry that eventually connect to you.
  • Guest bloggers on sites linked to yours. These visitor posts links to your site.

Which is more important between off page and on page SEO? That is choosing between a good foundation and a roof, both are necessary. Simply in building a house, we set the foundation before making the remaining part of the house. Balancing between on-page and off-page will help make your website two in one so that in-case your users understand it as well as they understand search engines they will improve your ratings. Its simple as that and you start enjoying more traffic on website.

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